Simplifying Social Media for Entrepreneurs: How to Ditch the Overwhelm of Posting Powerful Content

Meet Nora Luke, proud corporate dropout, helping others do the same.

You may have met Nora in my Ditching the 9-5 Facebook group or seen her interviewed, or even read her take on coaching in this post where I asked 10 coaches questions to support those of us on the journey into our next chapter outside corporate life and into becoming entrepreneurs.

Nora and I crossed paths and worked on projects together during our past corporate life. She has led by example on how to ditch the 9-5 and is using her experience to get others on the path of using their skills for their calling. Her latest endeavor is focused on digital marketing and you can learn more here.

She and I have something in common although our businesses and methods to support you all are completely different. I went the route of blogging and she coaches 1:1, though I've added a mini-coaching offer as well!

(click here to see my 3-2-1- take ACTION offer- where I can help you with blogging or any action... including organizing your brand and simplifying social media!)

Here is our commonality: we want to support you on escaping corporate life and becoming what she coined as: a corporate dropout.

For this post, Nora did what she does best, share valuable and transformative information and I did my part: compiled it and wrote it into an article for you all. #collaboration at it’s finest!

Necessary disclaimer: As a blogger, I use affiliate links sometimes! I may receive commission from purchases I share; it does not change your price but sometimes you might get a discount.

Image by Dianne Hope from Pixabay

Disclosure: As a blogger, I use affiliate links sometimes! I may receive commission from purchases I share, but it does not change your price.

The heart of the matter: Social Media platforms can grow your business if you use them properly.

The heart of this blog is sharing inspiration and resources (actually things you can implement!), to ditch the 9-5 and design a lifestyle of professional freedom, where you are 100% in control of your time and your goals. That includes discussing social media for entrepreneurs.

Whether you are blogging, selling a product, or offering a service, you probably need social media nowadays. Short of a strong referral network, social media will be a huge asset to growing your business online.

So let’s talk about what those of us transitioning out of the 9-5 and into being an entrepreneur need to know. The following is my interview with Nora.

Photo by Jonathan Farber on Unsplash

Question 1: How did you have to shift your mindset on what social media “is” when you left corporate life and became an entrepreneur?

I began looking at it as a connection tool. When you own a business, social media is a free tool that allows you to connect your brand to your ideal client. It’s not just a place to connect with friends and family, and it’s not a place to constantly sell.

I’m not saying you can’t offer your services but utilizing this free tool to showcase your expertise and provide helpful information to others is how you can attract the right people to you and your business.

Question 2: What are some uses for social media that an entrepreneur can take advantage of?

For me, it’s about personal branding.

It’s a way to market yourself and stand-out, so you attract those who like what you have to offer and could benefit from your services. Social media allows you to educate, entertain, and showcase your thought leadership, which builds trust with your audience.

If you can inspire someone, they will remember how you made them feel.

If you educate someone, they will remember how you helped them.

When you offer your service/product, they will think of you and refer to you because they trust you.

Image by Free-Photos from Pixabay

Question 3: How can an entrepreneur, now without an IT or Marketing Team prioritize their use of social media?

Prioritize by preplanning.

This could include scheduled office time to create your content, utilizing a third-party posting app, and/or pick 1-2 platforms to start.

Many times it depends on your personality. For example, if you love to write, you can create a long form post/blog/article and then use the content from there to create a weekly or monthly theme. This allows you to create multiple posts from one piece of content.

If you prefer video, go Live, then create posts from your video.

Most importantly, being consistent does not mean constantly.

Create a schedule based on your capacity and stick to it. I also encourage people to build their personal brand online by documenting, instead of creating.

That means you capture the moments of building your business and post those. Showing the human impact and that side of building a business will attract people to you too.

Photo by Bench Accounting on Unsplash

Question 4: Please share any other tips for entrepreneurs in creating a social media strategy or event to just get started.

Every client of mine has created a social media plan or schedule a little differently. You can choose weekly or monthly topics.

This gives you a focus, which makes creating your content easier.

Some people prefer a daily topic, and some will rotate the same pillars or topics every week. Regardless of what works for you, you should have a strategy around why you’re posting. For example, what are you trying to accomplish in your business this month? If you're launching a conversion event, then your strategy is different compared to a non-launch month.

Below is a 7-day framework you could use in simplifying social media as an entrepreneur:

Day 1: Invite to your group/blog/page. You invite people to follow you where you hang out the most and deliver your best content.

Day 2: Education post. Showcase your expertise.

Day 3: Family or personal post

Day 4: Sales Post. Invite people to learn more about working with you or your product.

Day 5: Thought Leadership.

Day 6: Entertain/Inspire

Day 7: Showcase how your program/product/service is unique.

Closing action item checklist from Daphne:

• Thinking about how to organically grow your business with social media? Click here to join The Digital Acceleration Academy, which I used!

• Watch the video below where Brand Strategist Blaire Brown and I discussed easing the overwhelm in my Facebook group! (January 2024 update).

Video housed on GrooveVideo

If you enjoy the blog and want to support both my ability to continue it and my habit for caffeine, click below to buy me a coffee using my online tip jar!