This is a question that has taken over my brain. In fact I hit my laptop before 4am this morning because of it.
First of all, as a new blogger I have to admit, I am learning, and this bit of information is so important, I wanted to share it early on. To get to professional freedom through creating an income stream blogging, this is one topic not to ignore. Goal: increase traffic, shares and online credibility.
What is cornerstone content?
I read this article after a session with my mentor Tegan during which she emphasized her belief in building cornerstone posts to truly define your mission, meet your niche, and build your content around (I’m truly paraphrasing, not quoting). This is how I understood she was guiding me: to create my guide for the “why” of the FreeAt50 blog.
So began my journey; digging deep into my soul, to comprehensively share the “why” with the world.
The importance of being found through Search Engine Optimization (SEO).
In this world (the blogging world and world of online entrepreneurs looking for traffic), SEO, the commonly used acronym for search engine optimization, is a hot topic. And rightly so. Google and the other search engines out there are focused on providing the most relevant and, simply the best, information to people searching online.
For writers and content creators this means we all need to ensure what we put out there to be “found” on a search is no less than outstanding in order to be visible on page one of a search. Mentioned often is this: the more words the better for SEO.
I’m not sold on that (and may be eating my words in a year) unless those words have value. Fluff to get a high word count doesn’t make sense to me on any level. Personally when I read a post, I tend to skim the long ones if I’m not fully engaged throughout. A cornerstone post is typically a high word count, at least 2000. Which means every bit of that post better have a purpose. And which is why it is taking weeks, not hours, for me to write.
High-value content is high priority.
I am putting myself out there for controversy and to be shot down since there are so many opinions on SEO, but this is my page and I live in a #NoGuiltZone at 50. So as of now, here is where I stand:
Being valuable, as well as authentic of course, is a priority.
What my research online, discussions one-on-one, and through a course I’m truly embracing about Minimalist SEO has led me to is this: focus more on bringing value through content than on individual keywords. No need to spend endless hours searching for the perfect keyword and watching for changes to the search engines’ preferences every day, creating spreadsheets and lists.
Just write answers and provide solutions to the questions people have. Ensure that you are focused on meeting the needs of your niche. I’m by no means saying not to have a few keywords that tie your blog together; after all, that should come naturally as part of all the conversation surrounding your blog, including social media, not just what is reflected in each post.
Join the Minimalist SEO Facebook group to follow along and sign up for the course.
The FreeAt50 mission is the basis for this post.
Helping others design the lifestyle you want is what I want to do. On this journey, I have and will continue to share my learnings and any shortcuts I discover. There’s a lot of info out there, but if any of my posts can answer your questions about escaping the 9-5 and going solo, I will be ecstatic- it is my gift to all of you writers and online entrepreneurs out there!
As I continue towards completing my initial draft of my first cornerstone post, focused on escaping the 9-5 and the steps to get there- my “why” for bringing this blog to the world, I hope you see why had to pause and get my thoughts written about cornerstone posts, along with my reasoning for recommending all bloggers think about creating some. Sooner than later. If not for SEO, for your readers and for yourself.
Missions and messages may evolve over time. Having your “why” solidified and visible is crucial. Keeping it updated even more so.