What is Cornerstone Content and Why Do New Bloggers Need it?

This is a question that has taken over my brain.  In fact I hit my laptop before 4am this morning because of it.

First of all, as a new blogger I have to admit, I am learning, and this bit of information is so important, I wanted to share it early on.  To get to professional freedom through creating an income stream blogging, this is one topic not to ignore.  Goal: increase traffic, shares and online credibility.

What is cornerstone content?

I read this article after a session with my mentor Tegan during which she emphasized her belief in building cornerstone posts to truly define your mission, meet your niche, and build your content around (I’m truly paraphrasing, not quoting).  This is how I understood she was guiding me: to create my guide for the “why” of the FreeAt50 blog.  

So began my journey; digging deep into my soul, to comprehensively share the “why” with the world.

The importance of being found through Search Engine Optimization (SEO).

In this world (the blogging world and world of online entrepreneurs looking for traffic), SEO, the commonly used acronym for search engine optimization, is a hot topic.  And rightly so.  Google and the other search engines out there are focused on providing the most relevant and, simply the best, information to people searching online. 

For writers and content creators this means we all need to ensure what we put out there to be “found” on a search is no less than outstanding in order to be visible on page one of a search.  Mentioned often is this: the more words the better for SEO. 

I’m not sold on that (and may be eating my words in a year) unless those words have value.  Fluff to get a high word count doesn’t make sense to me on any level.  Personally when I read a post, I tend to skim the long ones if I’m not fully engaged throughout.  A cornerstone post is typically a high word count, at least 2000.  Which means every bit of that post better have a purpose.  And which is why it is taking weeks, not hours, for me to write.

High-value content is high priority.

I am putting myself out there for controversy and to be shot down since there are so many opinions on SEO, but this is my page and I live in a #NoGuiltZone at 50.  So as of now, here is where I stand:

Being valuable, as well as authentic of course, is a priority.

What my research online, discussions one-on-one, and through a course I’m truly embracing about Minimalist SEO has led me to is this: focus more on bringing value through content than on individual keywords.  No need to spend endless hours searching for the perfect keyword and watching for changes to the search engines’ preferences every day, creating spreadsheets and lists. 

Just write answers and provide solutions to the questions people have.  Ensure that you are focused on meeting the needs of your niche.  I’m by no means saying not to have a few keywords that tie your blog together; after all, that should come naturally as part of all the conversation surrounding your blog, including social media, not just what is reflected in each post.

Join the Minimalist SEO Facebook group to follow along and sign up for the course.

key fitting the lock is a solution
Image by Arek Socha from Pixabay

The FreeAt50 mission is the basis for this post.

Helping others design the lifestyle you want is what I want to do.  On this journey, I have and will continue to share my learnings and any shortcuts I discover.  There’s a lot of info out there, but if any of my posts can answer your questions about escaping the 9-5 and going solo, I will be ecstatic- it is my gift to all of you writers and online entrepreneurs out there!

As I continue towards completing my initial draft of my first cornerstone post, focused on escaping the 9-5 and the steps to get there- my “why” for bringing this blog to the world, I hope you see why had to pause and get my thoughts written about cornerstone posts, along with my reasoning for recommending all bloggers think about creating some.  Sooner than later.  If not for SEO, for your readers and for yourself. 

Missions and messages may evolve over time.  Having your “why” solidified and visible is crucial.  Keeping it updated even more so.

gift to writers and bloggers
Photo by STIL on Unsplash

19 thoughts on “What is Cornerstone Content and Why Do New Bloggers Need it?

  1. I never heard of cornerstone content before, so thank you for bringing it out. I agree with you that we should focus on providing value, and not obsess with finding the perfect keyword. Sometimes this holds me back and doesn’t let me move forward. That you for the reminder.

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  2. I did wake up in the middle of the night too, wondering what is what I don’t know – quite a lot!:) SO if it is over 2000 and kind of defining your niche, it is ok to mark it as cornerstone. Or not? To me, all the more confusing: I can write 2000-4000 w travel stories and 1200-2500 w food recipes. This must confuse google bots like hell! It does me, for sure! What do you think?

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  3. I am not an expert by any means- I would defer to my embedded article and ask on their comment section 🙂 My articles are under 2000. For me the cornerstone will be comprehensive and to which my regular posts are like branches of the tree. I will be creating a category tied to each cornerstone and then the posts will be in that category. I still might have other specific categories they are assigned as well like “budget” for example. Hope that helps!

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    1. You’re welcome! It just made so much sense when it was explained to me and is making planning valuable content so much more streamlined. But to be real, a lot of times my blogs are inspired ‘in the moment’ and just written! LOL

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  4. Thank you for this! I hadn’t heard of this before. I’m finally focusing on my blog after posting sporadically for the last couple of years so this is really helpful.

    Liked by 1 person

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